If you have an e-commerce site or are running a business out of your home, then you have no doubt wondered when it might be time to open a brick and mortar storefront. Making the transition from an online business to a physical storefront will be difficult, but it could be just what you need to take your company to the next level. Here is a look at just a few signs it might be time to invest in a physical location.
The Market Is Concentrated in a Smaller Area
Before you consider building a storefront, you must first spend some time researching the market. Most physical retail stores are only successful when the targeted demographics are concentrated in a somewhat smaller location. If you currently do online orders, you may be able to find out where a store would be most beneficial by analyzing where you are shipping to most often. Those who sell their goods or services to customers from around the world might not benefit as much from a physical retail store.
You Have Expensive Items to Display
Unless you have an extremely well-known product and a great reputation, selling expensive items online might not be very lucrative. Business owners should consider working with companies, such as Mendelssohn Construction, that will help them build a custom showroom where potential customers can get a better feel for the products. This could also save you quite a bit of money on overwhelming shipping costs.
Storage Is Becoming a Problem
No matter how organized you might be, homes and storage units can only hold so much. Keeping a huge inventory in these locations will not only impact your productivity, but it could also create serious legal issues with your insurance policies. Building a well-secured storefront will give you the perfect location to store the countless items every business needs to run. This will also make insuring your business’ physical assets much easier as they will all be in the same place.
It Is Time to Hire New Employees
The laws that govern home-based businesses are extremely complex, and they become even more convoluted when you begin hiring employees. That is why almost all business owners who work out of their home will eventually need to move to a physical office. Storefronts that are built in commercial zones are much easier to insure. Moving the business out of your home will also reduce your risk of having your personal assets put in jeopardy in the event of an accident or injury.
Building a physical store from the ground up can be a daunting process, but it is something that all business owners must consider at some point. Those who have recently noticed any of these signs might want to start thinking about some of the benefits they will enjoy from a brick and mortar location.
